The New Yesterday Concept is a fully electric driving concept designed for a tech-savvy target audience who lead busy, well-structured lives and commute between work, sports, and home. The vehicle serves as an interface and is designed to transport the driver to their destination as comfortably and safely as possible. Through the integration of an innovative atmospheric shift, achieved through light and movement inside the vehicle, the driver is prepared for their destination and can either relax after a long workday or stay focused when they want to pursue their athletic hobbies.

The concept thus features three different driving modes that initiate the atmospheric shift: 1. The Wake Mode awakens the driver and is designed to safely escort them to their office in the morning; 2. Energizing Mode helps the driver focus and prepares them for sports. Finally, there is Calm Mode, which soothes the driver and allows them to immerse themselves in a relaxed atmosphere.